My Blog

#4

Posted on: May 8, 2009

http://video.aol.com/video-detail/cheerios-ad-makes-men-look-weak/1162900852

             This is a video clip of a Cheerios ad along with news commentary. The ad breaks stereotypical beliefs of male control and male intelligence. Here, the wife has control of the conversation and while doing so she proves her intelligence to her husband at the cost of his stupidity. This commercial breaks both stereotypical masculine and feminine genderlects. Instead of the man using a competitive speech style the woman does to prove her point. The wife also communicates dominance in the conversation because she is already knowledgeable on the subject. She also is strictly focused on the content of the conversation even if it makes her husband look dumb. The husband is portrays the feminine genderlect of being highly responsive, because he is always asking questions or trying to point out a new already known fact. (Gamble & Gamble, 76)

Gamble, T. K., Gamble, M. W. (2003). The gender communication connection. New York: Houghton Mifflin Company.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: